Protected: Harris-Walz

A New Way Forward

Saleah’s founder, Shar Biggers, was invited to join Joe Biden’s 2024 presidential campaign as Deputy Creative Director, becoming the first black woman to take the position of Design Director in a general election. With only 178 days to Election Day, she had two weeks to assemble and fully staff their design department from scratch while leading a campaign rebrand. She staffed the team in record time, built one of history’s most diverse, multilingual design teams, and successfully led and oversaw all design work. Together, they did the impossible. To preserve and celebrate the significance of this historic election, she chose to share the case study here, ensuring the work could live on forever.

Politics

CHALLENGE

Soon after, Biden unexpectedly dropped out, and we had 3 hours to rebrand our new candidate, Kamala Harris. We designed 30 logos in 3 hours and created an interim brand, flipping all assets in 6 hours. We then partnered with an outside agency to make the official rebrand, and we did it in 1 week—for eight potential running mates. With a new logo but no established brand elements, our team designed our biggest rally yet, the debut of the Democratic presidential ticket, Harris-Walz.

When We Fight
We Win!

105 days—that’s how long we had to introduce Kamala and Tim to the world, help them put their best foot forward, and make history look good.

 

A Monumental Volume of Work

We delivered an unprecedented volume of creative assets in a remarkably short timeframe, often with demanding deadlines of just hours. This included three rebrands, over 20 impactful campaign slogans, 80 dynamic events, rallies, and concerts, three airplanes, nine buses, and three food trucks. We also designed two books, developed 7+ state-specific sub-brands, 10+ coalition sub-brands, 1000+ placards in 13 languages, countless out-of-home ads, hundreds of social graphics and digital ads, a dozen posters, and a viral hat.

This is a small representation of a monumental effort. The Harris for President campaign involved a truly impressive volume of work, encompassing a diverse range of creative deliverables. A complete list would be quite extensive, but this concise overview captures the essence of our efforts, highlighting key moments and significant creative milestones, demonstrating the breadth and impact of our work while navigating the unique and dynamic challenges of the campaign.

Transportation

TK…

Coalitions and States Design

TK…

Vote for Freedom
Concert Brand

Tk…

Thank you to our incredible team for the time and care you gave to this project. Together, we make things shake for our clients, so we’re giving you your flowers! We appreciate your fantastic work and are grateful for your commitment, self-motivation, and talent that truly inspired us all.

Harris for President Design Team Credits
Head of Design & Sometimes Design Support 🩵 🤷🏽‍♀️:
Shar Biggers

Design Advisement & Operations
Jen Perrone
Cliff Ngwafon
Candice Dayoan

Kamala Harris Launch Video
Kevin Dreyfuss (Head of Video) & The Video Team

HFP Photography
Grant O’Brien (Head of Road) & The Road Team

Harris For President Design Team
Ana Rice
Andrea Wang
Chanel Gilcrease
Harrison Mitchell
Johan Vilchez
Kimia Fariborz
Laura Hardwick
Linda Sue Strong
Margherita Urbani
McKinley Gillespie
Noah Whitford
September Broadhead
Stephanie Wolf
Tim Do
Xinyu Brittany Liu

Illustration
Margherita Urbani

Case Study Plane & Bus Photo Usage
Airways Photo
Andrew Roth
Chris Goulet
Daniël Cronk
Mateo Skinner

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