Protected: Harris-Walz
A New Way Forward
Saleah’s founder, Shar Biggers, was invited to join Joe Biden’s 2024 presidential campaign as Deputy Creative Director, becoming the first black woman to take the position of Design Director in a general election. With only 178 days to Election Day, she had two weeks to assemble and fully staff their design department from scratch while leading a campaign rebrand. She staffed the team in record time, built one of history’s most diverse, multilingual design teams, and successfully led and oversaw all design work. Together, they did the impossible. To preserve and celebrate the significance of this historic election, she chose to share the case study here, ensuring the work could live on forever.