Design for Good

We understand that investing in branding can feel overwhelming for small businesses. Professional branding is costly, and finding the right partner can be challenging. Many struggle with generic branding that doesn’t truly reflect their unique identity and cut through the noise. But you can’t cut corners if you desire to grow; it hurts your business more than it helps.

However, impactful design can change the trajectory of businesses. That’s why we are committed to offering high-quality branding support at access program pricing to a select number of companies each year. Through this program, we partner with visionary founders to create brands that inspire, resonate, and compete nationally and globally.

A Commitment to Inclusion, Fairness, and Financial Accessibility

Our program is designed to be a bridge ensuring that all entrepreneurs, regardless of background, have access to professional branding support. Therefore, our program is open to all applicants regardless of race, ethnicity, gender, or background. The primary eligibility requirement is financial accessibility, demonstrating that professional branding services are currently out of reach due to financial constraints. This program focuses on breaking down economic barriers that limit business growth, ensuring that entrepreneurs who meet the criteria for financial need, have been accepted into the program, and have a budget for branding investment can access premium design services.

Premium Work, Accessible Rates

The Bridge Program is not pro bono; it offers Premier White Glove Branding with supportive pricing options to make high-quality design accessible while ensuring a sustainable partnership. We make professional branding more accessible in numerous ways beyond offering accessible rates—we also provide flexible payment plans to help businesses manage their budgets while investing in their growth. However, companies must be ready to invest in premium branding services at access program pricing—up to 50% below market rate. Our pricing model utilizes a sliding scale that considers your revenue. This allows us to offer flexible pricing options that are affordable for businesses of varying sizes.

Eligibility

We require businesses to meet specific revenue and/or budget requirements to ensure participating companies demonstrate viability and market traction. This helps us focus our efforts on businesses that are already making an impact and have proven growth potential, making the investment in their branding an impactful and strategic move. Below is the criteria to apply:

• Companies must demonstrate profitability with an annual revenue between $150,000 and $400,000. 
• Or your company must be a startup prepared to invest in branding services, with a minimum engagement starting at $12,000.

Eligible founders typically:

• Come from communities that have experienced economic inequality
• Or have limited personal or business financial resources
• Demonstrate a clear need for brand development that will significantly advance their business

Our Goal

We aim to equip underserved entrepreneurs with the tools to:

• Compete confidently in their industries
• Build memorable, lasting brands
• Increase visibility, attract investors, and grow sustainably.

Good design can help create an opportunity economy. Through our work, we strive to build a more equitable business landscape.

Limited Capacity, Maximum Impact

We accept a small number of businesses each year to ensure we can provide focused, high-impact support to clients and provide them with the attention their brands deserve. Due to our limited capacity, the selection is competitive.